Your Complete Routine
How It Works
Three steps. Three products. One complete system designed to protect, restore, and enhance your ink.
The Collection
The Trio
Three scientifically formulated products for every stage of your tattoo's life.
Complete your routine
Save $15 when you buy all three
Find Your Perfect Shimmer
Not sure which shimmer finish is right for you? Answer two quick questions and we'll recommend your ideal match.
Find Your Shimmer
Answer 2 quick questions to discover your perfect shimmer finish.
What's your tattoo's tone?
PharmD
Doctor of Pharmacy
Meet the Founders
The Pharmacist & Co-Founder Behind BADBÉ
BADBÉ was born from a simple frustration: after getting inked, the only aftercare options were either petroleum-based products that suffocated the skin, or overpriced creams with no clinical backing.
As a licensed pharmacist with a specialization in dermatological compounding, our founder spent over two years developing formulations that meet pharmaceutical standards — not just cosmetic ones. Every active ingredient is selected based on peer-reviewed clinical data, dosed at effective concentrations, and tested for compatibility with healing skin.
Working alongside our co-founder, Mckayl Rayo, who brings a biology background and dental expertise, we have created a three-product system that treats tattoo care the way it should be treated: as a clinical skincare discipline. Mckayl's knowledge of oral health and tissue biology has been instrumental in formulating products that support skin integrity at the cellular level.
Together, we are committed to elevating tattoo aftercare through pharmaceutical precision and scientific rigor.
Ingredient Science
Science Behind the Formula
Every ingredient is pharmaceutical-grade and dosed at clinically effective concentrations. Here are the key actives that power BADBÉ.
Ceramide Complex
Barrier RepairOil-soluble ceramides that restore the skin's natural lipid barrier, preventing moisture loss and protecting fresh ink during the critical healing phase.
Beta-Glucan
Accelerated HealingA polysaccharide derived from oats that stimulates macrophage activity, accelerating wound healing and reducing inflammation around new tattoos.
Niacinamide (B3)
BrighteningA form of Vitamin B3 that inhibits melanin transfer, reduces hyperpigmentation, and strengthens the skin barrier to keep tattoo colors vivid.
Squalane
Deep HydrationA lightweight, non-comedogenic emollient that mirrors the skin's natural sebum. Provides deep hydration without clogging pores or dulling ink.
Our Team
Meet the Founders
A pharmacist and a biologist united by a passion for scientific skincare and exceptional tattoo care.
Hugo Rayo
Founder & Pharmacist
PharmD, MBA, BS Chemistry
With over a decade of experience in pharmaceutical compounding and dermatological formulation, Hugo developed BADBÉ to bridge the gap between clinical efficacy and accessible luxury skincare. Working alongside his wife Mckayl, whose expertise in biology and dental science complements his pharmaceutical knowledge, Hugo ensures every product meets pharmaceutical standards, not just cosmetic ones.
Mckayl Rayo
Co-Founder & Biologist
BS Biology, First-Year Dental Student
As Hugo's partner in both life and business, Mckayl brings expertise in tissue biology and healing science from her dental studies. Her understanding of oral tissue recovery—including inflammation management, wound healing, and biocompatibility—directly informs BADBÉ's formulations for optimal tattoo healing and longevity. Mckayl's vision of the shimmer product line elevated BADBÉ from a healing system to a complete tattoo care experience.
Industry Partner
Our Brand Ambassador
Bringing professional tattoo artist expertise to BADBÉ
Tattoo Artist
Industry Expert
Jordan Garcia
Brand Ambassador
Professional Tattoo Artist, 5 Years Experience
With 5 years of specialized experience in black and grey realism, Jordan Garcia brings authentic industry perspective to BADBÉ. As a professional tattoo artist, he recommends our pharmaceutical-grade products to all his clients and helps ensure our formulations meet the real-world needs of both artists and enthusiasts.
Jordan's expertise in ink preservation and healing protocols directly informed our product development. His deep understanding of how tattoos heal and age has been instrumental in creating products that truly deliver results that artists and clients can see and feel.
Real Results
What Our Customers Say
Real results from real tattoo enthusiasts who trust BADBÉ for their ink care.
"I've tried dozens of aftercare products over the years, and nothing comes close to BADBÉ. My latest sleeve healed in record time with zero scabbing. The balm absorbs beautifully without that greasy feeling."
Mia R.
Los Angeles, CA
"The Shimmer Cream is a game-changer. My tattoos look freshly done every time I apply it. The subtle shimmer catches the light perfectly — I get compliments constantly. Worth every penny."
James T.
Brooklyn, NY
"Bought the Trio Bundle and I'm never going back to drugstore tattoo care. The Brightening Serum brought my 5-year-old piece back to life. Pharmacist-grade quality is real — you can feel the difference."
Sarah K.
Austin, TX
"My artist recommended BADBÉ and I'm so glad she did. The Brightening Serum made the colors in my floral piece pop like day one. Clean ingredients, luxury packaging, incredible results."
Devon L.
Miami, FL
4.9
Average Rating
2,400+
Happy Customers
98%
Would Recommend
The BADBÉ Difference
Why BADBÉ
Formulated by a Pharmacist
Every ingredient is selected for clinical efficacy. No fillers, no marketing fluff — just pharmaceutical-grade actives that work.
Premium Packaging
Frosted glass bottles and matte black jars with gold foil accents. Your products deserve packaging that matches their quality.
Proven Ingredients
Ceramides for barrier repair, Beta-glucan for accelerated healing, Vitamin C for brightening. Science-backed, not trends.
Complete Care
From fresh ink to long-term maintenance. One brand, three products, every stage of your tattoo's life covered.
The Difference
BADBÉ vs Standard Tattoo Care
See how pharmaceutical-grade formulation elevates your tattoo care experience.
| Feature | Standard Tattoo Care | BADBÉ |
|---|---|---|
| Formulation Quality | Petroleum-based or generic cosmetics | Pharmaceutical-grade, clinically tested |
| Active Ingredients | Low concentration, unproven actives | Clinically effective concentrations, peer-reviewed |
| Healing Speed | 7-14 days typical | 3-5 days with proper use |
| Color Vibrancy | Fades within 1-2 years | Maintains vibrancy 3+ years |
| Certifications | None or generic | PharmD, GMP, Dermatologist Tested |
| Price Point | $10-20 per product | $38-45 per product (premium quality) |