Welcome to BADBÉ
Our online store launches in 41 days. Join our waitlist now to get exclusive early-access pricing and be first to shop when we go live.
Your Complete Routine
How It Works
Three steps. Three products. One complete system designed to protect, restore, and enhance your ink.
The Collection
The Trio
Three scientifically formulated products for every stage of your tattoo's life.
Product Comparison
| Product | Size | Price | Purpose | Key Ingredient | Benefit |
|---|---|---|---|---|---|
| Aftercare Balm | 50 mL | $38.00 | Fresh tattoo care | Ceramides + Beta-glucan | Accelerates healing |
| Tattoo Cleansing Gel | 120 mL | $28.00 | Daily cleansing | pH-balanced formula | Gentle daily cleanser |
| Brightening Serum | 30 mL | $32.00 | Healed tattoo enhancement | Niacinamide + Vitamin C | Enhances color vibrancy |
| Shimmer Cream | 50 mL | $35-40 | Luminous finish | 8% cosmetic-grade mica | Adds shimmer & glow |
Compare Bundles
See what's included in each bundle to find your perfect match.
| Feature | Complete Routine Bundle $83.30 | Care & Enhance Bundle $63.00 | Cleanse & Care Bundle $59.00 | Ultimate Collection Bundle $113.05 |
|---|---|---|---|---|
| Tattoo Cleansing Gel | ||||
| Aftercare Cream | ||||
| Brightening Serum | ||||
| Shimmer Cream | ||||
| Discount | 10% | 10% | 15% | 15% |
| Best For | Daily routine | Care & enhance | Complete routine | Full collection |
Curated Bundles
Save more when you bundle. Choose the perfect combination for your tattoo care routine.
Complete Routine Bundle
Everything you need from fresh ink to long-term maintenance
Care & Enhance Bundle
Aftercare and brightening for complete tattoo care
Cleanse & Care Bundle
Daily cleansing and professional aftercare
Ultimate Collection Bundle
The complete BADBÉ collection - all four products for maximum savings
Find Your Perfect Shimmer
Not sure which shimmer finish is right for you? Answer two quick questions and we'll recommend your ideal match.
Find Your Shimmer
Answer 2 quick questions to discover your perfect shimmer finish.
What's your tattoo's tone?
PharmD
Doctor of Pharmacy
Meet the Founders
The Pharmacist & Co-Founder Behind BADBÉ
BADBÉ was born from a simple frustration: after getting inked, the only aftercare options were either petroleum-based products that suffocated the skin, or overpriced creams with no clinical backing.
As a licensed pharmacist with a specialization in dermatological compounding, our founder spent over two years developing formulations that meet pharmaceutical standards — not just cosmetic ones. Every active ingredient is selected based on peer-reviewed clinical data, dosed at effective concentrations, and tested for compatibility with healing skin.
Working alongside our co-founder, Mckayl Rayo, who brings a biology background and dental expertise, we have created a three-product system that treats tattoo care the way it should be treated: as a clinical skincare discipline. Mckayl's knowledge of oral health and tissue biology has been instrumental in formulating products that support skin integrity at the cellular level.
Together, we are committed to elevating tattoo aftercare through pharmaceutical precision and scientific rigor.
Ingredient Science
Science Behind the Formula
Every ingredient is pharmaceutical-grade and dosed at clinically effective concentrations. Here are the key actives that power BADBÉ.
Ceramide Complex
Skin ConditioningOil-soluble ceramides that condition the skin's natural lipid barrier and help maintain moisture for fresh tattoo care.
Beta-Glucan
Skin ConditioningA polysaccharide derived from oats that conditions the skin and supports skin comfort around fresh tattoos.
Niacinamide (B3)
BrighteningA form of Vitamin B3 that conditions the skin and helps support the appearance of tattoo colors.
Squalane
Deep HydrationA lightweight, non-comedogenic emollient that mirrors the skin's natural sebum. Provides skin conditioning without clogging pores.
Our Team
Meet the Founders
A pharmacist and a biologist united by a passion for scientific skincare and exceptional tattoo care.
Hugo Rayo
Founder & Pharmacist
PharmD, MBA, BS Chemistry
With over a decade of experience in pharmaceutical compounding and dermatological formulation, Hugo developed BADBÉ to bridge the gap between clinical efficacy and accessible luxury skincare. Working alongside his wife Mckayl, whose expertise in biology and dental science complements his pharmaceutical knowledge, Hugo ensures every product meets pharmaceutical standards, not just cosmetic ones.
Mckayl Rayo
Co-Founder & Biologist
BS Biology, First-Year Dental Student
As Hugo's partner in both life and business, Mckayl brings expertise in tissue biology and healing science from her dental studies. Her understanding of oral tissue recovery—including inflammation management, wound healing, and biocompatibility—directly informs BADBÉ's formulations for optimal tattoo healing and longevity. Mckayl's vision of the shimmer product line elevated BADBÉ from a healing system to a complete tattoo care experience.
Industry Partner
Our Brand Ambassador
Bringing professional tattoo artist expertise to BADBÉ
Tattoo Artist
Industry Expert
Jordan Garcia
Brand Ambassador
Professional Tattoo Artist, 5 Years Experience
With 5 years of specialized experience in black and grey realism, Jordan Garcia brings authentic industry perspective to BADBÉ. As a professional tattoo artist, he recommends our pharmaceutical-grade products to all his clients and helps ensure our formulations meet the real-world needs of both artists and enthusiasts.
Jordan's expertise in ink preservation and healing protocols directly informed our product development. His deep understanding of how tattoos heal and age has been instrumental in creating products that truly deliver results that artists and clients can see and feel.
The BADBÉ Difference
Why BADBÉ
Professionally Formulated
Every ingredient is carefully selected for quality and performance. No fillers, no marketing fluff — just premium actives.
Premium Packaging
Frosted glass bottles and matte black jars with gold foil accents. Your products deserve packaging that matches their quality.
Science-Backed Ingredients
Ceramides for skin conditioning, Beta-glucan for skin support, Vitamin C for appearance enhancement. Research-backed, not trends.
Complete Care
From fresh ink to long-term maintenance. One brand, three products, every stage of your tattoo's life covered.
The Difference
BADBÉ vs Standard Tattoo Care
See how pharmaceutical-grade formulation elevates your tattoo care experience.
| Feature | Standard Tattoo Care | BADBÉ |
|---|---|---|
| Formulation Quality | Petroleum-based or generic cosmetics | Professional-grade, carefully formulated |
| Active Ingredients | Low concentration, generic actives | Premium concentrations, science-backed ingredients |
| Tattoo Care Phase | Generic aftercare products | Professional-grade formulation |
| Color Appearance | Standard maintenance products | Formulated to support tattoo appearance |
| Quality Standards | None or generic | Professional formulation, premium ingredients |
| Price Point | $10-20 per product | $38-45 per product (premium quality) |
Reserve Your Products Now
Secure your pre-order for BADBÉ's complete tattoo care collection. Available for delivery in May 2026.
Pre-Order Form
Why Pre-Order?
- Secure your products before launch
- Early-bird pricing available
- Guaranteed May 2026 delivery
- VIP access to launch day specials
- Exclusive pre-order bonuses
Limited Availability: Pre-orders help us gauge demand and ensure we have adequate stock for launch. Don't miss out!
Pre-Order BADBÉ Merch
Secure your exclusive hoodies, tees, caps, totes, and pouches now. Limited quantities available for May 2026 delivery.
What's Available
- Hoodie - Premium black with small chest logo ($45-55)
- T-Shirt - Black with centered gold logo ($25-35)
- Cap - Black with embroidered logo ($20-28)
- Tote Bag - Cream canvas with gold stripe ($30-40)
- Pouch - Black with gold zipper ($25-35)
Why Pre-Order?
- ✓ Secure your items before they sell out
- ✓ Early-bird pricing locked in
- ✓ Guaranteed May 2026 delivery
- ✓ Free shipping on orders $100+
- ✓ Exclusive VIP merch access
Join Our Launch Waitlist
Secure your spot for exclusive early-access pricing and VIP launch day offers when BADBÉ goes online.
No spam, ever. Unsubscribe anytime.